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Funimation Audience Development 

I primarily work with the Funimation marketing team on intelligence property-related campaigns that aim to increase traffics from fans. Collaborating with copywriters and art directors on conceptualizing interesting content for subscriber growth on social media and paid media platforms. The work samples below showcase the seasonally related fan engagement campaigns and IP creative localization with Funimation branding.

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Funimation Brand Halloween
Social Media Take Over

Illustrated the Halloween-themed visual used for Facebook and Twitter banner and profile image. Worked with the Funimation marketing team on pitching a creative idea that could integrate the Funimation brand with the holiday spirit.

My Senpai is Annoying ®
Word Search Funimation IP Focused Audience Development 

Worked with the copywriters on the design of IP-focused word search to promote the upcoming anime show-"My Senpai is Annoying" The assets were used for Funimation social media in the US, Portugal, and Latin American countries with 3 different languages. Also teamed up with Japanese brand licensors to assure the creative fits the title's context.  


Home Entertainment 

I've developed the social assets for seasonal iTunes Microsoft sales announcements in Gif, mp4, and static formats. Cooperated with art director and licensor on utilizing the composition that involves Funimation's branding and various IP key visuals. These assets have been posted on Funimation Twitter, Facebook, and Instagram bio-weekly. (11).gif

Various IP-Focused Social Assets

Collaborating with the cross-function team on theatrical campaigns, ideating and executing design solutions for the global distribution on paid media, social platforms, and brand film pages.


Holiday Funimation Shop Social Assets

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